-SPONSOR THEM VIDEO- HIGHSOX SKATEBOARDS

This new video produced by the Tokyo-based skate shop HighSox Skateboards proves that Japanese skateboarding is not limited to competitions but extends far beyond, and has done so for decades. This is something we tend to forget if we rely solely on social media algorithms.

The ‘Sponsor Them’ video features three of their team riders: Rio Sawada, Tokiya Imamura, and Kento Nakemawa. Each has their own unique style, and the 15-minute video allows us to appreciate their fu** greats talents.