GLORY: The Legend of Dime

DIME presents its sixth video ‘The Legend of Dime.’ This one features their original team, including new names like Andrew Reynolds. We couldn’t help but smile at the song choice for the Boss’s part with Gerry Boulet. Beyond the joke, it feels like the brand wanted to pay tribute to its longevity through the lyrics: ‘Always standing, I am the one who always goes to the end / I am the one who strikes life with great love.‘ There’s also a segment in Marseille with its local hero BTR Tony. The video is full of references and humor. A visual and auditory delight from start to finish.